A bra shop for women of all shapes and sizes has opened its doors in Princes Avenue
Here are the first pictures from inside a new luxury lingerie shop located in The Avenues.
Sensh has now opened its doors to customers, and says it offers a range of handmade lingerie which is both “sexy and supportive”.
Entrepreneur Caroline Woollen says her ‘breast service’ store will accommodate women of all shapes and sizes and aims to end to misconception that bras can’t be comfortable.
She said the concept of her business was “born out of the love for luxurious lingerie and the frustrations of finding the right bra for bodies of any shape or size.”
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The shop is decorated in soft baby pinks, with garlands of faux flowers decorating the store both inside and out.
Racks of bras of different colours and styles line with walls, with a centralised island displaying more of the range.
Professional bra fitters are on hand to ensure customers find the bra that’s perfect for them.
Caroline said Sensh offers something for everyone, including maternity and breastfeeding bras, and underwear for women who have had reconstructive surgery and are undergoing cancer treatments.
She said: “Breast, boobs, we all have them – but 80 per cent of women are all wearing the wrong size bra.
“In East Yorkshire, there is a very limited selection of storeswhere you can go to be measured in a relaxed, comfortable environment, so we wanted to change that.”