Heinz has launched an amorous take on one of its most iconic pasta varieties, Alphabetti, to help pasta-loving romantics propose to their partners in style this February 14.
Inspired by an amazing real-life love story the special cans will only feature the pasta letters M, A, R, Y, E, in a tomato sauce.
Mimi Williams, Brand Manager for Heinz Pasta said: “We were contacted by Alphabetti-loving Karen, back in 2019. She told us that her partner had recently proposed using our much-loved pasta letters to spell out ‘will you marry me’ on a piece of toast. We just loved the idea and immediately got to work on creating this limited-edition ‘Marry Me’ edition’ of Heinz Alphabetti, just in time for ValenHeinz Day!
“This is a true one-off and there are only a limited number of cans for sale on Ocado, for a limited time only. So, if you have a special Alphabetti admirer in your life, and are thinking about proposing, then we’d encourage you to get online as soon as they land on February 1.
“We can’t wait to read your stories about your Heinz Alphabetti engagement. Please tag us on social media and don’t forget to use the hashtag #alphabettiproposal”
Karen and Diarmuid were the happy couple that inspired the romantic Heinz innovation.
Diarmuid said: “I had been racking my brains for weeks, but the only idea that kept coming back again and again was Heinz Alphabetti. Karen really loves having it on toast for dinner, which is why it came to mind. And, I knew it would catch her completely unaware to sit down for dinner, look down at her plate to see the words ‘Marry Me’ staring back up at her. I only needed the one can to spell ‘KAREN MENTON WILL YOU MARRY ME’!”
Karen said: “We just bought our first house together, it’s our pride and joy and we love spending time at home together. He caught me completely unaware with the proposal, I’m still surprised to this day that he did, without me copping on to anything. The funny thing is, I was planning on asking him 8 days later on Feb 29. It just shows, we were both ready for this next stage of our life together.”
For those keen to propose with Heinz ‘Marry Me’ edition Alphabetti, you can get your hands on one of the special cans on Ocado and at Selfridges London Food Hall from 1st February 2021 for a limited time only (RRP 75p).