Parents are losing hours of valuable sleep a night since schools were closed because of the coronavirus pandemic, research has revealed.
The study, by Hotels.com, reveals 32 per cent of parents are losing up to two hours sleep a day which equates to three whole days of lost sleep since schools shut earlier this year.
However, Hotels.com is helping parents release some angst at half-term by partnering with father-of-two and JLS member Aston Merrygold to release a series of limited-edition hotel pillows to soak up parents’ screams.
Designed with a series of quotes to help parents get through yet another week of entertaining children at home, the pillows will help adults scream and shout, and let it all out.
The announcement comes after a fifth of parents admitted they wanted to scream into a pillow when school closures were announced over a month ago.
Stressed parents want to swap their home-schooling horrors for #HotelLife this half term, as research reveals that 41 per cent are sad not to be able to take their kids away this year and nearly half (49 per cent) usually spend half term by taking their kids away on holiday.
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The range of limited-edition scream pillows will be available to win via a competition on Hotels.com’s Twitter page, alongside a £100 Hotels.com gift card to help parents put their feet up and enjoy a well-deserved break once travel restrictions are lifted.
As well as launching the limited-edition pillows, Hotels.com is also giving parents the chance to design their very own version, dripping with words of despair from their own parenting woes.
All parents need to do is post the phrase they’d like to include on their own scream pillow on Hotels.com’s Twitter page @hotelsdotcomuk until midday on Friday.
The JLS singer said: “Half-term is obviously going to be really different this year, and I’m sure most parents have felt like they wanted to scream into a pillow at some point over the past few weeks. So, let’s all let out a collective scream into a Hotels.com pillow and get back to learning our times tables all over again.”
Emma Tagg, of Hotels.com, added: “Half-term should have signified the first holiday of the year, but for many parents, they’re the ones in need of a break. We wanted to show parents that we’re here with you to bring some light relief.”
Head to Hotels.com UK’s Twitter page @hotelsdotcomuk to enter the draw.
Five winners will be selected at random every 24 hours to receive a ‘scream’ pillow and a £100 gift card on Hotels.com.