Instagram has become a casual part of many of our every day lives.
Whether you enjoy looking at pictures of animals, funny videos, football memes, or pouting on your own page, the app has really become a phenomenon.
An influencer is a user who has the power to affect purchase decisions of others and are hired by brands to endorse products to their large following.
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Some people from Hull have used their social media skills to kick-start their business empire and luxury lifestyle.
Here are some of the biggest Instragram stars from or connected to Hull.
Gosia Joanna @gxsia
Fashion, beauty, and lifestyle influencer Gosia Joanna is a Hull-born girl who divides her time between East Yorkshire and London (when there isn’t a pandemic going on).
She loves to share top tips on skincare, gift guides, outfit hauls, and also makes YouTube videos.
With almost 67K followers, Gosia will not be changing career paths anytime soon.
Cally Beach @misscallyjane
Cally Beach is best known for her time on Love Island, which resulted in her having baby with a love interest on the show, Louis Morrison.
The selfie-lover has half a million followers and endorses predominantly beauty and nutrition products.
The influencer has also released her own single since the show called ‘Company’.
Despite her luxury day-to-day life, Cally is not shy of a night out in Hull’s The Piper.
Robyn Rae @robynraelaud
Hull performer Robyn loves sharing her life on the road as a dancer.
The influencer with 16.6K followers, is a backing dancer for popular chart topper Dua Lipa.
From dance videos, to BLM support, fashion, and beauty, this Instagram star definitely offers variety.
Scott Shearsmith @scottshearsmith
Beverley lad, Scott has made it in the FX Trade business by using social media to promote how others can get involved and learn.
He shares his life with wife Danielle, and their two children, and hangs out with the likes of the Geordie Shore cast.
Scott’s 116K followers love seeing his lavish lifestyle, filled with Lamborghinis, holidays, and designer garments.
Tara Mills @diaryofahullmum
Tara Mills, a mum from Hull, started an Instagram page to share the realities of life as a mother.
She humorously refers to Hull as ‘that city near Leeds’ to her 12.5K followers.
Her unfiltered, natural photography, and quick wit lights up any Insta mum’s day.
She is currently sharing how she is getting on with her two month old son Rory.
Zanna Van Dijk @zannavandijk
Fitness influencer Zanna, from Brough, shares her new life in Surrey, based around fitness, healthy nutrition, and travel with her 336K followers.
She profiled fashion and beauty until she was aged 19, before deciding to hone in on her niche after getting into fitness while studying at university.
Zanna said: “Becoming an influencer is a case of time, consistency, defining your niche, hard work and determination.
“I have been doing this for seven years now and only went full time about four years into my fitness blogging journey.”
Ben Rainey @benrainey
The international DJ and producer from Hull has taken the world by storm.
He spends much of his time away from East Yorkshire, as he is often abroad playing large party venues.
But when he is home he has been known to DJ at Tommy Coyle’s Barrow Boys bar.
He has been conducting live sets from his living room throughout lockdown to keep his 38.3K followers entertained.
Zara Holland @zaraholland
Zara is the first of three Love Island alumni from our city to make it big on Instagram.
She featured on the ITV show in 2016 where she was stripped of her Miss Great Britain crown for having sex on TV.
But she soon turned the negativity around, and continues her empire on Instagram.
Zara now co-owns Mimi Boutique in Hessle.
She regularly posts bikini-clad pictures from her holidays to far-flung countries such as Thailand, Dubai and Barbados.