Primark promises Christmas shopping boost with major change

Primark has announced plans to extend its opening hours to 24 hours-a-day once non-essential shops are allowed to reopen after lockdown ends in December.

The national measures came into force on Thursday, November 5, and will remain in place until Wednesday, December 2.

Those restrictions mean only essential businesses like supermarkets have been allowed to stay open.

But now Glasgow Live has reported that Primark bosses have revealed that some of its stores, which could include the one at Hull’s Princes Quay Shopping Centre, will be open 24/7 once they are allowed to open their doors to shoppers again.

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Associated British Foods Plc, the company which owns Primark, has said bosses hope that this may help “separate” shoppers more easily in the lead-up to what is normally a busy Christmas period.

The story was first reported in The Telegraph.

According to the newspaper, chief executive George Weston said: “If we are able to trade in some stores up to 24 hours a day, then we can keep people more separate from each other more easily.

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“We can keep the stores safer if everyone knows there are plenty of trading hours and they do not have to rush on a Sunday into a six-hour period.”

Mr Weston added: “It will give customers the confidence that there will be time for them to do their Christmas shopping on the high street between Dec 2 – I hope – and the 24th.

“And it will allow my business to sell a lot of its Christmas stock. I think it would be a great step forward for the high street to be allowed extend opening hours.”

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A spokeswoman for Primark told Glasgow Live: “ABF are calling for extended trading hours for Primark stores once they re-open in December.”

Stores like Primark are gearing up for the Christmas period, which would normally be busy and this year could be even more so with social distancing measures reducing store capacity of shoppers.

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